Students - Resources


    AAAA Bookstore

    The AAAA Bookstore is a highly valuable and detailed compilation of surveys, research, best practices, conference highlights, and other insights.

    AAAA Diversity Programs

    AAAA Diversity Programs are intended to increase the representation of multicultural professionals in the agency business to better produce advertising that reflects the changing ethnic and racial composition of the consumer population of the United States.

    AAF Mosaic Center

    The primary objective of these principles is to increase the representation of people of color throughout the ranks of our business, to help companies achieve growth by leveraging multicultural and targeted ethnic marketing communications and to promote fair competition.

    Contains useful and interesting information and links.

    Agency and industry news, agency reels, articles, and other educational content.


    A collection of advertising with gay, lesbian, bisexual, and transgender themes in mass, trade, and LGBT-media, along with other resources.

    Advertising Age

    Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community.

    Advertising Hall of Fame

    A virtual museum celebrating the extraordinary men and women who have made significant contributions to advertising and society.


    From insights and analysis to trends and thought-leadership, Adweek connects brands to media’s most influential audience — industry leaders who create and build brands, shape business strategies, push technology and drive culture forward.

    Agency ComPile

    Searchable directory includes advertising, public relations, direct marketing, interactive, design, sales promotion, yellow pages, recruitment and media buying agencies. Information that can be found on agencies includes in-depth profiles, work samples and case histories. Great for ideas of what your portfolio should aim to include.

    ANA Newsstand

    ANA publications cover key topics ranging from marketing accountability, brand building and integrated marketing communications to issues on advertising law, agency relations and compensation structures.

    ARF Journal of Advertising Research

    The ARF is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.


    Creativity offers subscribers a growing database of the best creative work in the industry.

    Engage For Good

    A resource center for anyone studying cause-related marketing, including useful background information, white papers and case studies.

    Ihaveanidea Archive

    An online resource for global advertising professionals and lovers to share their knowledge and experience.

    Integrated Media Research Center

    A resource for research and case studies about the value of each marketing medium and how its effectiveness can be enhanced and accurately measured. Virtual Library

    Offers a resource for marketing basics, market research, Internet marketing, advertising and more.

    The Agency Red Book

    Advertising REDBOOKS provide competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.

    The Balance/Advertising

    Whether you’re a small business owner looking to advertise your wares, or an aspiring advertising professional looking to launch your career at an ad agency, expert insights are available.

    The Wharton Future of Advertising Program

    Mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. Site has video interviews and presentations of industry executives.