The American Advertising Awards

They're the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local and national competitions. It's what we do to recognize and reward excellence in advertising.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.


The Competition

There are three phases to the competition and the first is the local Ad Club phase. All across the country, local entrants enter to win ADDY Awards and recognition as the best in their markets. During the second phase, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third phase, the national stage of the American Advertising Awards. Entry in our local competition is the first step toward winning a national ADDY.

Judging and Scoring

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.