The American Advertising Awards

They're the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local and national competitions. It's what we do to recognize and reward excellence in advertising.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

The Competition

There are three phases to the competition and the first is the local Ad Club phase. All across the country, local entrants enter to win ADDY Awards and recognition as the best in their markets. During the second phase, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded the national stage.

Judging and Scoring

During the scoring process a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

2018 Judges


Mike Burns

Designer, Dillard's

Advertising and the ad agency business became a playing field as a graphic designer at Dillard’s corporate office in Little Rock.

Before Dillard’s, Mike had a lucrative career in the advertising world.

As a Creative Director in Dallas working on campaigns for Exxon, Cincinnati Art Museum, Plains Capital Bank and Dallas Morning News.

As an Ad Associate Agency Creative Director producing TV commercials for RadioShack.

And as a Senior Art Director at several advertising agencies in Dallas such as Bozell, BJK&E and TM Advertising.


Katy Fisher


Creative Director, TOKY

For more than 18 years, Katy has applied award-winning thinking to shape the way people interact and connect with brands. 

Her work in brand development, creative direction, and design has been recognized by Communication Arts, Graphics, Type Directors Club, AAF, AIGA, PRINT, HOW, and other publications.

Katy lives with her husband Patrick, her son Max, and Alice the brown dog in the City of St. Louis. When she’s not working, you can usually find her chasing her four-year-old, longing after letter presses on eBay, and buying things she doesn’t need at estate sales — activities brought to you in part by an insatiable coffee habit.


Zach Hill

CEO of Few

Zack joined Few in 2017 to lead business operations and growth. He has a marketing and advertising education, mixed with digital strategy and real-world business experience.

Zack’s previous experience as VP, Director of Digital for CJRW, the state’s largest and oldest advertising agency, speaks to his ability to grow digital teams and initiatives.

Zack has developed digital experiences for clients like Riceland Foods, Arkansas Department of Parks and Tourism, Caboodles, Centennial Bank, Arkansas Farm Bureau, Stamp Out Smoking, UA Monticello, Kum & Go and many more.